If you are unfamiliar with supplements, trying to purchase for them can be confusing and overwhelming, because there numerous different brands and products, with new ones being released all the time. There are currently so many merchandise that it is practically impossible to keep track of all things. Even people who work in the supplement industry tend to pay attention to certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can even be confusing, because depending on who you talk to, you can get very different beliefs. Many people have extreme or biased views of supplements, with individuals on one side saying everyone must take many different supplements and people on the other side saying all supplements are worthless. As with most issues, the the fact is somewhere in considering. There are certainly some great supplements available, but many tools are essentially worthless, and others have some positive benefits, but are not worth the price for them.
Perhaps the greatest amount of supplement confusion stems because of the marketing tactics companies use to promote their products, specially in magazines. Many physical exercise magazines are properties of the same company as the that are advertised in the magazine and even some of the articles are designed to promote their own brand of products. When I worked in supplement stores I frequently spoke with people about supplements as it was interesting that numerous people had biased views towards or against certain brands based on which magazines they assess.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this info is rarely presented within an honest and straightforward way. In many cases, the research is poorly done, financed by the supplement company, have results that have been refuted by many other studies, or they have nothing to do with the product being offered. Unfortunately, the only way to figure out if the studies and claims are legitimate is to find and read created study, but this might be a daunting task even for people the industry. Of course, supplement companies are well associated with that fact they as well expect that men and women will not fact check their claims.
By quoting information from scientific studies, companies often you will need to make their products sound better than they actually are. Atmosphere thing is both reputable and disreputable companies use this tactic to help market their products. Substantial between the good and bad companies is reputable companies put quality ingredients in many and the labels contain accurate data. Disreputable supplement companies may have lower amounts of ingredients than the label claims or their supplements can not even contain numerous listed ingredients at all.
Companies frequently make do with making questionable claims or lying about how much of an element is in a product, because the supplement industry isn’t government regulated. However, while the product itself is not regulated, there is a few regulation about what information can be visible on a label. For instance, companies are not allowed to make any claims about products preventing or curing diseases. Instead they have to make what are called “structure/function” claims.
A structure/function claim would be for example a calcium supplement label stating that “calcium is necessary for strong bones.” The label is not supposed to state “this supplement stops osteoporosis.” Any supplement that references diseases such as osteoporosis must also include a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any cancer.” These statements are required, because government regulations say that only a drug can make a claim about preventing or treating diseases.
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